{"title":"Formula","description":"\u003cp\u003e\u003cspan\u003eYour feeding safety net. Shop ready to feed bottles and top formula brands for stress free feeding on the go, late at night, or whenever you suddenly run out.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"aptamil-stage-1","title":"Aptamil Formula Powder","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv class=\"text text__read-more\"\u003e\n\u003cdiv data-cmp-data-layer='{\"text-bdab1e48ca\":{\"@type\":\"core-framework\/components\/text\",\"repo:modifyDate\":\"2024-10-22T07:38:03Z\",\"xdm:text\":\"\u0026lt;p\u0026gt;Inspired by 50 years of research in early life science, our team of Nutricia scientists has developed our patented liquid formulation. Aptamil®\u0026amp;nbsp;First Infant Milk powder combines our blend of ingredients with our unique process.\u0026lt;\/p\u0026gt;\\r\\n\"}}' id=\"text-bdab1e48ca\" class=\"cmp-text\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAptamil® First Infant Milk is a scientifically formulated powder designed to support your baby's nutritional needs from birth to 6 months. Developed by Nutricia's research team using decades of early childhood nutrition expertise, this formula combines a balanced blend of essential nutrients in an easy to prepare powder format. Each pack includes practical features such as a scoop leveller and storer for accurate dosing and convenient storage. When your baby reaches 6 months, transition to Aptamil 2 Follow On formula for the next stage of development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BabySOS","offers":[{"title":"Aptamil First Infant Milk, 800g","offer_id":57264029172096,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Aptamil Follow On Milk, 800g","offer_id":57264029204864,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Aptamil Toddler Milk, 800g","offer_id":57264029237632,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Aptamil Hungry Baby Milk, 800g","offer_id":57548431229312,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/download_cb718cee-1d69-491f-afca-2b6c10630ccc.png?v=1770560212"},{"product_id":"sma-pro-2","title":"SMA","description":"\u003cp\u003eTrusted baby formula, available for fast 24\/7 delivery. Perfect for late night feeds, travel emergencies and newborn chaos.\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Cow \u0026 Gate First Infant Milk 800g","offer_id":56936643199360,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":false},{"title":"Cow \u0026 Gate Follow-on Milk 800g","offer_id":56936643232128,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/sma.png?v=1770560991"},{"product_id":"cow-gate-1","title":"Cow \u0026 Gate","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCow \u0026amp; Gate First Infant Milk is crafted from milk sourced from grass fed cows and formulated without palm oil, delivering complete nutrition for newborns from birth onwards. This powder formula serves as a comprehensive breastmilk alternative when used exclusively, or integrates seamlessly into mixed feeding approaches from 6 months as you introduce solid foods to your baby's diet.\u003c\/span\u003e\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Cow \u0026 Gate First Infant Milk 800g","offer_id":56936645067136,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true},{"title":"Cow \u0026 Gate Follow-on Milk 800g","offer_id":56936645099904,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true},{"title":"Cow \u0026 Gate Stage 3 Toddler Milk Powder 800g","offer_id":56936645132672,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/c_g1.png?v=1770561019"},{"product_id":"hipp-organic-1","title":"HiPP Organic","description":"\u003cp\u003eTrusted baby formula, available for fast 24\/7 delivery. Perfect for late night feeds, travel emergencies and newborn chaos.\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Cow \u0026 Gate First Infant Milk 800g","offer_id":56936648737152,"sku":null,"price":12.49,"currency_code":"GBP","in_stock":false},{"title":"Cow \u0026 Gate Follow-on Milk 800g","offer_id":56936648769920,"sku":null,"price":12.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/hipp.png?v=1770561525"},{"product_id":"kendamil-classic-1","title":"Kendamil Classic","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKendamil Classic represents the expertise of a family-run British manufacturer with over six decades of infant nutrition knowledge. This award-winning formula is carefully crafted from creamy whole milk and deliberately excludes palm oil, fish oil, and soy, reflecting the brand's commitment to thoughtful ingredient selection for growing babies.\u003c\/span\u003e\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Kendamil Classic First Infant Milk 800g","offer_id":57264068395392,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Kendamil Follow On Milk Powder 800g","offer_id":57264087728512,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/kendamil_08891e91-17f2-4402-a907-cbb3ef6eec3d.png?v=1770561660"},{"product_id":"kendamil-organic-1","title":"Kendamil Organic","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKendamil Organic combines the heritage of a family run British manufacturer with six decades of infant nutrition science. This certified organic formula is produced from fresh whole milk sourced from grass-fed British cows, thoughtfully formulated without palm oil, fish oil, or soy, and verified as vegetarian to align with families seeking clean, ethically sourced nutrition for their babies.\u003c\/span\u003e\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Kendamil Organic First milk 800g","offer_id":57264090841472,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/download_10.png?v=1771707748"},{"product_id":"aptamil-comfort","title":"Aptamil Comfort","description":"\u003cp\u003eTrusted baby formula, available for fast 24\/7 delivery. Perfect for late night feeds, travel emergencies and newborn chaos.\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Default","offer_id":56994537603456,"sku":null,"price":13.49,"currency_code":"GBP","in_stock":false}]},{"product_id":"cow-gate-comfort","title":"Cow \u0026 Gate Comfort","description":"\u003cp\u003eTrusted baby formula, available for fast 24\/7 delivery. Perfect for late night feeds, travel emergencies and newborn chaos.\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Default","offer_id":56994560442752,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":false}]},{"product_id":"sma-comfort","title":"SMA Comfort","description":"\u003cp\u003eTrusted baby formula, available for fast 24\/7 delivery. Perfect for late night feeds, travel emergencies and newborn chaos.\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Default","offer_id":56994580693376,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"hipp-anti-reflux","title":"Hipp Anti-Reflux","description":"\u003cp\u003eTrusted baby formula, available for fast 24\/7 delivery. Perfect for late night feeds, travel emergencies and newborn chaos.\u003c\/p\u003e","brand":"BabySOS","offers":[{"title":"Default","offer_id":56994584592768,"sku":null,"price":11.49,"currency_code":"GBP","in_stock":false}]},{"product_id":"aptamil-formula-powder-copy","title":"Aptamil Ready to Feed","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv class=\"text text__read-more\"\u003e\n\u003cdiv class=\"cmp-text\" id=\"text-bdab1e48ca\" data-cmp-data-layer='{\"text-bdab1e48ca\":{\"@type\":\"core-framework\/components\/text\",\"repo:modifyDate\":\"2024-10-22T07:38:03Z\",\"xdm:text\":\"\u0026lt;p\u0026gt;Inspired by 50 years of research in early life science, our team of Nutricia scientists has developed our patented liquid formulation. Aptamil®\u0026amp;nbsp;First Infant Milk powder combines our blend of ingredients with our unique process.\u0026lt;\/p\u0026gt;\\r\\n\"}}'\u003e\n\u003cp\u003eAptamil Ready to Feed is a nutritionally complete first infant milk. Suitable as a sole source of nutrition from birth and as part of a weaning diet from 6 months. \u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BabySOS","offers":[{"title":"Aptamil 1 First Infant Milk from Birth 200ml","offer_id":57264119808384,"sku":null,"price":1.49,"currency_code":"GBP","in_stock":true},{"title":"Aptamil 2 Follow On Baby Milk 200ml","offer_id":57264119841152,"sku":null,"price":1.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/aptamilreadytofeed.png?v=1770562413"},{"product_id":"cow-gate-ready-to-feed","title":"Cow \u0026 Gate Ready to Feed","description":"\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv class=\"text text__read-more\"\u003e\n\u003cdiv class=\"cmp-text\" id=\"text-bdab1e48ca\" data-cmp-data-layer='{\"text-bdab1e48ca\":{\"@type\":\"core-framework\/components\/text\",\"repo:modifyDate\":\"2024-10-22T07:38:03Z\",\"xdm:text\":\"\u0026lt;p\u0026gt;Inspired by 50 years of research in early life science, our team of Nutricia scientists has developed our patented liquid formulation. Aptamil®\u0026amp;nbsp;First Infant Milk powder combines our blend of ingredients with our unique process.\u0026lt;\/p\u0026gt;\\r\\n\"}}'\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"contentCollapse\"\u003e\n\u003cdiv class=\"product_long_description_subsection\"\u003e\n\u003cdiv class=\"cmp-product-header__text-container\"\u003e\n\u003cdiv class=\"cmp-product-header__description\"\u003e\n\u003cp\u003eCow \u0026amp; Gate First Infant Milk Ready To Feed delivers complete nutrition without palm oil, formulated to support your newborn from birth onwards. This versatile breastmilk substitute can serve as your baby's primary nutrition source or complement solid foods during the weaning transition at six months, offering trusted nutritional support at every stage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BabySOS","offers":[{"title":"Cow \u0026 Gate Ready To Feed First Infant Milk 200ml","offer_id":57264136257920,"sku":null,"price":1.29,"currency_code":"GBP","in_stock":true},{"title":"Cow \u0026 Gate Follow-on Milk Ready to Drink 200ml","offer_id":57264136290688,"sku":null,"price":1.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/files\/Cow_Gate_Ready_to_Feed_1_4e9182a3-abcc-4dc3-b508-e3d1913f41fa.png?v=1772932220"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/5849\/1776\/collections\/IMG-0118.png?v=1764967359","url":"https:\/\/babysos.co.uk\/collections\/baby-and-toddler-example-products.oembed","provider":"BabySOS","version":"1.0","type":"link"}